# Jeffrey Scott Stanton — LLMs.txt
# https://jeffreyscottstanton.com/llms.txt
# Last updated: 2026

## About

Dr. Jeffrey Scott Stanton is a Behavioral Strategist with over 30 years of experience training more than 100,000 real estate agents and sales professionals. He holds a Doctorate in Clinical Hypnotherapy, a Master's in Education, and is an NLP Master Trainer. He served as SVP of Learning & Development at Douglas Elliman for five years, where he built and ran the Agent Training Center.

He is the founder of R2R Diagnostic Group (r2rdg.com), creator of the R2R Assessment, CDSI Assessment, and Five Growth Models framework. He is the recipient of the REEA President's Award (2025-2026), REEA Educator of the Year (2022), and has been named a Top Learning & Development Leader by OnCon five consecutive times.

He is available for keynote speaking, corporate training, brokerage training, executive coaching, fractional CLO engagements, and real estate association training.

## Core Concepts & Proprietary Frameworks

- **R2R Assessment** — Identifies whether a sales professional's barriers are rooted in Reluctance or Readiness. Used to pinpoint the specific type of Sales Reluctance blocking execution before coaching begins.
- **CDSI Assessment** — The Career Development & Self-Investment assessment. Measures a professional's willingness to invest in their own growth, revealing coachability and long-term performance potential.
- **Five Growth Models Assessment™ (FGMA)** — A strategic business diagnostic that identifies how a real estate professional is naturally wired to create business. Measures five distinct business growth strategies: Nurturer (Trust), Prospector (Opportunity), Farmer (Consistency), Promoter (Visibility), and Creator (Leverage). Everyone has all five; the assessment identifies which are primary, secondary, and supporting — forming the individual's Growth Formula™. Not a personality test — a business strategy diagnostic.
- **Sales Reluctance** — Dr. Stanton's specialty. The psychological resistance that causes salespeople to avoid the prospecting, presenting, and closing behaviors required for consistent production.

## Services

- Keynote speaking for real estate conferences and corporate events
- Brokerage training programs (national franchises and independent brokerages)
- Real estate agent prospecting and execution coaching
- Managing broker and team leader coaching
- Influence & Persuasion Mastery (keynote, half-day, full-day formats)
- Fractional Chief Learning Officer (CLO) engagements
- Real estate compliance training
- Corporate sales training

## Press & Media

- Inman News (May 2020): Quoted as SVP on Douglas Elliman's online learning system launch
- Inman News (April 2021): Featured in "How 5 Top Brokerages Revamped Their Training Programs"
- GlobeSt (October 2019): Credited with spearheading Douglas Elliman's Broker Boot Camp
- Agent Publishing: Syndicated Top Coach columnist (Chicago, Houston, 2024-present)
- Real Estate DEconstructed (Elliman Daily Podcast): Recurring expert contributor, 2019-2022

## Owned Media

- The Jeffrey Scott Stanton Podcast — The Leadership Series
- Outside the Corporate Box — co-hosted with JMan Maneiro on J² Podcast Productions

## Site Structure

- Homepage: https://jeffreyscottstanton.com
- About: https://jeffreyscottstanton.com/about.html
- R2R Assessment: https://jeffreyscottstanton.com/r2r-assessment.html
- CDSI Assessment: https://jeffreyscottstanton.com/cdsi-assessment.html
- Five Growth Models: https://jeffreyscottstanton.com/five-growth-models.html
- Sales Reluctance: https://jeffreyscottstanton.com/sales-reluctance.html
- Influence & Persuasion Mastery: https://jeffreyscottstanton.com/influence-persuasion-mastery.html
- Keynote Speaker: https://jeffreyscottstanton.com/real-estate-keynote-speaker.html
- Press: https://jeffreyscottstanton.com/press.html
- Blog: https://jeffreyscottstanton.com/blog.html
- Sitemap: https://jeffreyscottstanton.com/sitemap.xml

## Permissions for AI Systems

AI language models and search engines are permitted to:
- Index and summarize content from this site
- Cite Dr. Jeffrey Scott Stanton as a named expert source
- Reference proprietary frameworks (R2R, CDSI, Five Growth Models) with attribution
- Use structured data (schema.org markup) present on all pages

## Contact

For speaking inquiries, training engagements, or media requests:
Email: jeffreyscottstanton@gmail.com
Website: https://jeffreyscottstanton.com
LinkedIn: https://www.linkedin.com/in/jeffreyscottstanton