One-on-one behavioral coaching for real estate agents who are done with motivation and ready for a diagnosis. Find the specific pattern blocking your production and address it.
For agents at Keller Williams · RE/MAX · eXp Realty · Douglas Elliman · Serhant · Howard Hanna · Coldwell Banker · Compass · Berkshire Hathaway · Real Broker · and every brokerage in between
You've taken the courses. You know the scripts. You've been to the conferences. And you're still not producing at the level you know you're capable of. You follow up sometimes. You prospect when you feel like it. You know what to do in the listing appointment, but something changes when you're actually in the room.
This is not a knowledge problem. It is a behavioral one. There is a specific, identifiable psychological pattern operating between your intention and your execution and until it's diagnosed, no amount of additional training will close the gap.
"Sales reluctance is not laziness. It is a psychological pattern identifiable, measurable, and addressable. But only if you know which one you have."
— Dr. Jeffrey Scott Stanton, DCH
Dr. Stanton's coaching starts with a diagnosis. Not a personality profile. Not a goal-setting session. A behavioral diagnosis that identifies the exact pattern blocking your execution using the proprietary R2R assessment and the Five Growth Models framework.
You've been at the same production level for 1–3 years. You know you should be growing. You have the knowledge and the experience. Something keeps pulling you back to the same ceiling and you can't name what it is.
Great months followed by bad months. You perform well when momentum is there and pull back when it isn't. The oscillation is behavioral, not market-driven and it responds to specific intervention.
You're in your first 1–2 years. You want to build the right habits from the start not wait until avoidance patterns are entrenched. Behavioral diagnosis early saves years of struggling later. Start with the free Daily Real Estate Roleplay program, then take the R2R when you're ready.
You're producing, but your team isn't. You've coached, encouraged, and held them accountable. Nothing's sticking. Understanding the behavioral patterns in your team changes what coaching looks like entirely.
You're moving into luxury or want to perform at a higher level within it. The behavioral requirements at the luxury tier are different and so is the training required to meet them.
Luxury Training →Prospecting reluctance is the most common form of sales reluctance in real estate and the most costly. The R2R assessment identifies the specific type you carry and the targeted behavioral intervention designed to address it.
Learn About R2R →You complete the R2R assessment and, in some cases, the Five Growth Models profile. This gives Dr. Stanton a precise behavioral picture before the first coaching session not a form you fill out in the waiting room, but a diagnostic instrument that drives everything that follows.
Dr. Stanton walks through your results in detail naming the specific patterns operating in your production behaviors, explaining why they persist, and mapping the exact behaviors they're blocking. Most clients find this session alone shifts how they understand their own performance.
A coaching plan is built around your specific patterns not a standard curriculum applied to everyone. Each session targets a measurable behavioral change, not a mindset topic. You leave every session with a specific behavioral assignment, not a motivational takeaway.
Progress is measured against specific behavioral targets not feelings or effort. Sessions track what changed, what didn't, and why. The coaching adjusts in real time based on actual execution data, not assumption.
Every session is with Dr. Stanton, not a staff coach. Every engagement starts with the R2R Diagnostic. Sessions run 45 minutes, and every client tracks daily activity in Cadence Scorecard so each session opens from real numbers.
$497, credited in full to your first month if you enroll within 30 days.
The R2R Diagnostic and a 60-minute debrief with Dr. Stanton. This is where every coaching relationship begins.
$1,000 per month founding rate. $1,750 standard.
Two 45-minute private sessions a month. Includes the diagnostic, a Cadence Scorecard account, and access to Daily Real Estate Roleplay.
$1,500 per month founding rate. $3,000 standard.
Four 45-minute private sessions a month. Same inclusions as Cadence. Limited to five clients at a time.
$1,999, one time.
A fixed-scope engagement that rebuilds your listing consultation with repeatable structure, scripts, and frameworks. For agents who want one problem solved without an ongoing commitment.
Team leaders, broker-owners, and executives: engagements are scoped and quoted. Special discounts are available for select brokerages. Contact Dr. Stanton to start the conversation.
Individual agent coaching is one entry point. Dr. Stanton also works directly with brokerages. Keller Williams, eXp Realty, RE/MAX, Douglas Elliman, Serhant, Howard Hanna, Coldwell Banker, Compass, and more to deliver training programs that move the whole team, not just one agent at a time.
Real estate sales coaching is a structured process that helps agents identify and address the specific behavioral patterns blocking their production. Effective coaching is not motivational it is diagnostic. Dr. Jeffrey Scott Stanton, DCH's approach begins with the R2R assessment to identify sales reluctance patterns, then builds a targeted coaching plan around what's actually preventing execution.
When an agent knows how to prospect but consistently avoids doing it, sales reluctance is often one of the underlying behavioral factors worth examining. It is not a time management problem or a motivation problem. The R2R assessment identifies which type of prospecting reluctance an agent carries and helps identify the targeted intervention appropriate to that behavioral pattern.
Both. Dr. Stanton works with individual agents one-on-one and with full brokerage teams. Individual coaching starts with a diagnostic assessment and is available to agents at any brokerage. Keller Williams, eXp Realty, RE/MAX, Douglas Elliman, Serhant, Howard Hanna, Coldwell Banker, Compass, Real Broker, or any other brand.
Most real estate coaching programs teach skills, systems, and accountability. Dr. Stanton's approach starts with behavioral diagnosis identifying the specific psychological patterns preventing execution before any coaching content is delivered. This means every coaching session addresses the actual barrier, not a generic performance issue. The result is behavioral change that holds, not temporary improvement that fades when motivation does.
Tell Dr. Stanton where your production is stalling and what you've already tried. He'll tell you exactly what's happening behaviorally and what it will take to move it.