The Five Growth Models Assessment™ is a strategic business diagnostic that identifies how a real estate professional is naturally wired to create, grow, and sustain business — and builds a personalized growth strategy around it.
The Five Growth Models Assessment™ is a proprietary diagnostic developed by Dr. Jeffrey Scott Stanton and the R2R Diagnostic Group. It identifies the natural business growth strategy a real estate professional is most wired to succeed with — and prescribes a personalized plan around it.
Most assessments ask: "Who are you?" The Five Growth Models Assessment asks: "How do you naturally create business?"
That distinction matters. Because the issue isn't personality. It's strategy alignment. When an agent is forced to build business through methods that conflict with their natural growth strategy, they underperform — not because they lack skill, but because they're operating against their own wiring.
"The Five Growth Models Assessment™ doesn't tell you who you are. It identifies how you're most naturally built to grow a business — and what to build around that."
— Dr. Jeffrey Scott Stanton
The assessment measures the relative strength of five distinct business growth strategies. Everyone has all five models — the assessment identifies which are primary, secondary, and supporting, and uses that combination to build what's called a Growth Formula™.
These are not personality types. Each model represents a distinct business growth strategy — a specific way of creating, attracting, and sustaining business.
Builds business through relationships, trust, service, referrals, past clients, and long-term client care.
A Nurturer doesn't just care about people — they convert trust into repeat business, referrals, and long-term client loyalty. Their pipeline is built on depth, not volume.
Builds business through proactive outreach, conversations, lead generation, networking, open houses, and creating opportunities.
A Prospector isn't just outgoing — they create opportunity through intentional conversations and proactive outreach. They don't wait for business. They go get it.
Builds business through consistency, geographic farming, repetition, systems, market presence, newsletters, and long-term visibility in a defined market.
A Farmer isn't just relationship-oriented — they create momentum through consistent market presence and repeated exposure. Their business is built on showing up, every time.
Builds business through visibility, branding, influence, reputation, social proof, content, video, speaking, and public presence.
A Promoter isn't necessarily extroverted — they simply tend to generate business through visibility and recognition. Their brand is their pipeline.
Builds business through innovation, leverage, systems, automation, education, intellectual property, AI, and scalable business assets.
A Creator isn't just "creative" — they build leverage through systems, frameworks, automation, and intellectual property. They don't just grow a business; they engineer one.
Very few professionals operate from only one model. The assessment identifies which models are strongest, and the combination becomes your Growth Formula™ — the blueprint for how you're most naturally built to grow.
Common Growth Formula™ combinations include:
"Instead of telling everyone to do everything, the assessment identifies the lead generation channels most aligned with how you naturally succeed."
The Five Growth Models Assessment™ isn't just a score. It's a strategic business diagnostic that answers the questions most agents never stop to ask.
How do you naturally create business? Not how should you — how do you?
Which models are dominant, which are supporting, and how do they interact to form your Growth Formula™.
Referrals, prospecting, farming, social media, video, networking, client appreciation, direct mail — not all of them, the right ones for you.
Inconsistent visibility, weak follow-up, poor systems, relationship neglect, overbuilding instead of launching — the assessment identifies the behavioral bottlenecks reducing growth.
Not how every successful agent grows — how you are most likely to grow.
Cold calling, open houses, geographic farming, video, CRM automation, networking — recommended because they work for your Growth Model combination, not universally.
What to do daily, what to stop doing, where your next client should come from, what to automate, and what to delegate.
How to grow over time through your model — systems, visibility, relationships, leverage, or proactive opportunity creation.
The Five Growth Models Assessment™ is frequently compared to other assessments. The distinction matters.
DISC, Myers-Briggs, Enneagram — those measure who you are. FGMA measures how you naturally create business. Different question. Different answer.
Behavioral profiles describe tendencies. FGMA prescribes a strategy. It doesn't just identify patterns — it builds a plan around them.
Strengths tell you what you're good at. FGMA tells you how to build a business around the way you naturally attract clients, create trust, generate momentum, and scale.
"The Five Growth Models Assessment™ is a strategic business diagnostic that identifies the natural growth strategy a real estate professional should build around to create more predictable, sustainable, and profitable business growth."
Identifies whether a sales professional's performance barriers are rooted in Reluctance or Readiness — and diagnoses the specific type of Sales Reluctance blocking execution.
Learn More →The Career Development & Self-Investment assessment. Measures coachability and a professional's willingness to invest in their own growth.
Learn More →Identifies how a real estate professional is naturally wired to create, grow, and sustain business through five distinct business growth strategies.
Current PageThe Five Growth Models Assessment™ is available through Dr. Stanton's coaching and consulting engagements. Start with a conversation.