For education directors, associations, and schools: a REEA Educator of the Year who teaches the behavioral side of selling, with course outlines and objectives ready for approval.
I am a real estate educator first: thirty years teaching agents, managers, and brokers, more than 100,000 of them, in classrooms, at state and local associations, inside brokerages, and on conference stages. The Real Estate Educators Association named me Educator of the Year in 2022 and gave me its President's Award for 2025 to 2026, and OnCon has named me a top learning and development leader five times. For ten years I ran learning and development at one of the largest brokerages in the country, which is where most of the courses below were built and tested on live audiences.
This page is for education directors, association staff, and school owners looking for an instructor for continuing education, designation-style courses, or member education. If you are booking a keynote rather than a course, the real estate conference speaker page is the one you want.
Sales reluctance and call reluctance: what interrupts prospecting in capable agents, the twelve patterns, and what fixes each. The reference pages for sales reluctance and call reluctance carry the content in depth.
Sales psychology and buyer decision-making: how clients actually decide, where agents talk themselves out of a yes, and the conversation structure that respects both.
Influence and persuasion for listing presentations, objections, and closing, built on the behavior under the technique rather than on scripts.
Negotiation: reading decision style, holding a position without a fight, and the early discount reflex. Newsday credited me as instructor of a Realtor certification course in negotiation; the real estate negotiation training page covers the current form.
NLP for client communication, taught by a certified Master Trainer; and leadership for managing brokers and team leaders, the behavioral half of the job the license course does not cover.
Each runs as a 1 to 4 hour session. Where a sponsoring school or association needs state approval, I supply the outline, learning objectives, and timed agenda for the submission. Approval is provider and state specific, so the sponsor files it; I do not claim approval that has not been granted for your state.
You get an instructor who holds a room of licensees for three hours because the material is about their actual week, not about compliance theater, with a course that meets its stated objectives and a speaker who has done this several hundred times. I need the date, the format (in person or virtual), the audience, the credit hours you are seeking if any, and your state's approval requirements. The press and media kit page has the bio, headshots, and press record for your program listing.
Associations and schools that have hosted this work can be discussed on a call; the catalog of courses is on the course catalog page, and the association program (member education, leadership retreats, and convention sessions) is on the real estate association training page.
A conversation about your calendar, your audience, and which course fits, with the outline and objectives supplied for approval.
Course approval is granted by each state licensing authority to a provider for a specific course, so it depends on the state and the school or association sponsoring the session. Several of the courses have been delivered for credit through approved providers; for your state, the sponsoring school or association submits the course for approval, and I supply the outline, learning objectives, and timed agenda they need to do it.
Sales reluctance and call reluctance (the behavioral pattern behind inconsistent prospecting), sales psychology (how buyers and sellers decide), influence and persuasion for listing presentations and objections, negotiation (the course Newsday credited me with teaching as a Realtor certification course in negotiation), NLP for client communication, and leadership for managing brokers and team leaders. Each exists as a 1 to 4 hour session with objectives and a timed outline.
The Real Estate Educators Association is the national body for real estate instructors, trainers, and education directors. Its Educator of the Year award recognizes one member annually for teaching quality and contribution to the field; I received it in 2022 and the REEA President's Award for 2025 to 2026. It is the credential that education directors look for when they are deciding whether an instructor can hold a room of licensees for three hours.
A keynote is 45 to 75 minutes, built to shift how a room thinks. A CE or association course is longer, built to meet stated learning objectives, and has to survive a licensee who is there for the hours. The craft is making the second one as useful as the first. Both are on offer; the keynote work is described on the conference speaker page.
Yes. Most of the brokerage work is non-credit training and coaching, described on the training and coaching pages. Where a brokerage is itself an approved provider, the same courses can be run for credit inside the company.
Dr. Jeffrey Scott Stanton, DCH is the former EVP of Learning & Development at Douglas Elliman Real Estate and the founder and Chief Learning Officer of R2R Diagnostic Group, where he helps real estate organizations and agents diagnose and fix the behavioral patterns behind inconsistent performance.