The R2R Assessment identifies 13 archetypes, each a distinct way that a capable salesperson avoids the behavior they already know they should perform. An archetype is a behavioral pattern, not a personality type, a diagnosis or a label for life. Patterns can change when they are named correctly and addressed with the right intervention.
The R2R Assessment identifies 13 archetypes, each a distinct way that a capable salesperson avoids the behavior they already know they should perform. An archetype is a behavioral pattern, not a personality type, a diagnosis or a label for life. Patterns can change when they are named correctly and addressed with the right intervention.
These 13 archetypes are separate from the six types of sales reluctance described on the sales reluctance page. They are a separate framework, so each is explained on its own page.
The R2R Assessment identifies a primary archetype plus secondary and tertiary patterns for each person. Brokers and team leaders can use the agent assessment for hiring, onboarding and coaching.
No. It is a behavior pattern in how someone avoids a task, and patterns change.
Yes. The R2R identifies a primary archetype along with secondary and tertiary archetypes, so results usually show more than one pattern.
No. It describes work behavior and is not medical or mental health advice.
Dr. Jeffrey Scott Stanton, DCH is the former EVP of Learning & Development at Douglas Elliman Real Estate and the founder and Chief Learning Officer of R2R Diagnostic Group, where he helps real estate organizations and agents diagnose and fix the behavioral patterns behind inconsistent performance.
The R2R Assessment identifies which pattern is actually running and what to do about it. Take a look at the assessment, or book a conversation.