Rapport, language patterns, and reframing aren’t built in a single afternoon. This is where they get trained through real repetition, on your actual conversations.
Rapport, language patterns, and reframing aren't built in a single afternoon. A keynote or workshop is where an agent or a room first sees the technique. Ongoing coaching is where it becomes something they actually do without thinking about it, through repetition, feedback, and real conversations, not a slide deck.
Sessions build around the agent's own calls, showings, listing presentations, and negotiations, the actual moments where a pattern is or isn't landing, rather than a hypothetical script.
Practicing a reframe or a rapport-building opener out loud, with correction in the moment, is what turns a concept into something an agent can produce under pressure.
Specific things to notice and try before the next session, building on material like the Rapport Building and Language Patterns practice pages, applied to the agent's actual pipeline.
When a specific pattern (a certain kind of objection, a certain kind of negotiation) keeps stalling, coaching digs into why that particular pattern isn't landing for that particular agent, instead of prescribing a generic fix.
Available as 1:1 coaching or team-based coaching, matching the format options on the existing Executive Coaching and Agent Coaching pages. Team-based coaching adds the benefit of a shared vocabulary across a team, so a team leader can coach against the same language patterns everyone was trained on, rather than everyone using different terms for the same problem.
Coming out of the Flagship Program or a keynote session and wanting to actually put the techniques into practice with feedback, not just remember them.
A strong producer who wants to sharpen one particular area, like negotiation language or objection reframing, rather than starting from the beginning.
A shared framework and vocabulary across a team, so coaching conversations reference the same mechanism instead of generic encouragement.
General sales coaching often works at the level of activity: more calls, more follow-up, better time management. NLP-based coaching works at the level of the conversation itself, what's actually said, how it's said, and why a specific approach lands with one client and not another. Both matter. This is the layer most coaching doesn't reach.
No. Coaching can introduce the core techniques directly, though agents who have already been through the Flagship Program or a keynote session typically move faster since the vocabulary is already familiar.
Both formats are available. Team-based coaching is common for team leads who want a shared vocabulary and consistent coaching language across their agents.
The keynote and workshop are single sessions that introduce the core techniques to a room. Coaching is an ongoing engagement that builds those techniques into an individual agent’s or team’s actual conversations over time.
The starting point: credentials, what NLP actually is, and where it shows up across the training library.
Seven concrete ways NLP helps in real conversations, from rapport to negotiation.
The language patterns behind how buyers actually make decisions.
Practice scenarios for building rapport in the first 90 seconds of any conversation.
Before-and-after examples of reframing, presupposition, and chunking.
Book a single session for a brokerage, team, or association.
Dr. Stanton will help determine whether 1:1 or team coaching, and which patterns to prioritize first, based on where you are right now.