Hanna Holdings Training & Coaching

Hanna Holdings Agents.
Behavioral results.

Dr. Jeffrey Scott Stanton delivers behavioral training and coaching for Hanna Holdings agents, team leaders, and managing brokers — diagnosing what's blocking execution and building targeted programs to remove it.

Also serving: Keller Williams · eXp Realty · Compass · RE/MAX · Douglas Elliman · SERHANT. · Coldwell Banker · and more

30+ Years Training Real Estate Agents
100K+ Agents Trained
R2R Proprietary Diagnostic
REEA Educator of the Year
OnCon Icon Award

Training built for the Hanna Holdings model.

Hanna Holdings is the parent company behind Howard Hanna Real Estate Services, Allen Tate Realtors, and the broader Hanna family of regional real estate brands — together consistently ranked among the largest privately held real estate companies in the United States by sales volume and closed transactions. Agents and leadership across the Hanna family of companies operate under distinct regional brand names, but share a common scale and market presence that creates its own coaching challenge: maintaining consistent behavioral execution standards across a large, multi-brand agent population.

The behavioral barriers blocking Hanna Holdings agent execution are the same patterns Dr. Stanton has diagnosed and removed across 100,000+ agents over 30 years. Programs are customized to the Hanna Holdings environment — the model, the agent profile, and the production expectations — not delivered as generic content.

"Hanna Holdings agents don't have a knowledge problem. They have an execution problem. The R2R tells us exactly which pattern is getting in the way."
— Dr. Jeffrey Scott Stanton

What Dr. Stanton delivers for Hanna Holdings.

Keynote for Hanna Holdings Events

Behavioral strategy keynotes for Hanna Holdings company events, regional meetings, and office training days. Built for the relationship-driven, community-focused Hanna Holdings agent.

Keynote Programs →

Office & Region Training

Multi-session behavioral training for Hanna Holdings offices. Identifies execution patterns limiting production in experienced agent populations and delivers targeted intervention.

Training Programs →

Individual Agent Coaching

One-on-one behavioral coaching for Hanna Holdings agents ready for a diagnosis. Starts with the R2R assessment — identifies the specific pattern and builds a targeted plan.

Agent Coaching →

The Hanna Holdings agent this is built for.

Hanna Holdings agents operate under distinct regional brands — Howard Hanna, Allen Tate, and others — but leadership across the family of companies faces a shared challenge: keeping behavioral execution standards consistent across a large, multi-brand agent population spread across many markets.

The assessments behind the training.

Every engagement starts with diagnosis, not content delivery. Three proprietary tools identify exactly what's blocking execution before any training begins.

R2R Assessment

Reluctance to Resilience — identifies the specific sales reluctance patterns blocking an agent's prospecting, closing, and follow-through.

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CDSI

Communication & Decision Style Inventory — maps how agents process information, make decisions, and communicate with clients under pressure.

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Five Growth Models

Identifies which of five behavioral patterns is driving — or limiting — how an agent or team grows, and what it takes to break through.

Learn More →

What Hanna Holdings agents and brokers ask first.

Does Dr. Stanton train Hanna Holdings agents?

Yes. Dr. Jeffrey Scott Stanton works with agents and leadership across the Hanna Holdings family of companies, including Howard Hanna Real Estate Services and its regional affiliates. Programs are built to work across a large, multi-brand organization — behavioral precision that scales without losing consistency.

What training formats are available for Hanna Holdings offices?

Dr. Stanton delivers keynote sessions for Hanna Holdings company and regional events, multi-session behavioral training programs for office teams, and one-on-one agent coaching. All formats available in-person and virtually.

How does behavioral training help established Hanna Holdings agents grow?

Across the Hanna Holdings family of companies, the challenge is less about any single agent's ceiling and more about keeping execution standards consistent across a large, multi-brand, multi-region agent population. The R2R assessment and Five Growth Models framework are built to diagnose that at scale, not just one office at a time.

Can Dr. Stanton speak at Hanna Holdings regional events?

Yes. Dr. Stanton is available for Hanna Holdings regional conferences, office sales meetings, and company events throughout Pittsburgh, Pennsylvania, with regional brands nationwide and beyond.

Start with a diagnostic conversation.

Tell Dr. Stanton about your Hanna Holdings office or team — the production challenge, the agent profile, the goals. He'll identify the right program for your situation.