Marcus & Millichap Training & Coaching

Marcus & Millichap Agents.
Behavioral results.

Dr. Jeffrey Scott Stanton delivers behavioral training and coaching for Marcus & Millichap agents, team leaders, and managing brokers — diagnosing what's blocking execution and building targeted programs to remove it.

Also serving: Keller Williams · eXp Realty · Compass · RE/MAX · Douglas Elliman · SERHANT. · Coldwell Banker · and more

30+ Years Training Real Estate Agents
100K+ Agents Trained
R2R Proprietary Diagnostic
REEA Educator of the Year
OnCon Icon Award

Training built for the Marcus & Millichap model.

Marcus & Millichap has built a strong reputation as a real estate company in the commercial investment markets across the United States and Canada, with a strong culture of community, professionalism, and agent development. Marcus & Millichap agents are known for their market expertise, client relationships, and a long track record of results in their market. The Marcus & Millichap culture values long-term thinking and professional excellence — making behavioral diagnosis-first training a natural fit.

Marcus & Millichap operates in commercial investment sales across the United States and Canada, where deal cycles run longer and involve more complex negotiation than typical residential transactions. Programs are built for that commercial deal structure rather than adapted from residential content.

"Marcus & Millichap agents don't have a knowledge problem. They have an execution problem. The R2R tells us exactly which pattern is getting in the way."
— Dr. Jeffrey Scott Stanton

What Dr. Stanton delivers for Marcus & Millichap.

Keynote for Marcus & Millichap Events

Behavioral strategy keynotes for Marcus & Millichap company events, regional meetings, and office training days. Built for the relationship-driven, community-focused Marcus & Millichap agent.

Keynote Programs →

Office & Region Training

Multi-session behavioral training for Marcus & Millichap offices. Identifies execution patterns limiting production in experienced agent populations and delivers targeted intervention.

Training Programs →

Individual Agent Coaching

One-on-one behavioral coaching for Marcus & Millichap agents ready for a diagnosis. Starts with the R2R assessment — identifies the specific pattern and builds a targeted plan.

Agent Coaching →

The Marcus & Millichap agent this is built for.

Marcus & Millichap agents often develop strong technical and financial-analysis skills for investment properties but face different behavioral demands than residential agents — sustaining activity through longer deal cycles without the frequent close-and-reset rhythm residential agents rely on. The behavioral pattern that limits growth is losing prospecting consistency during the extended gaps between commercial closings.

The assessments behind the training.

Every engagement starts with diagnosis, not content delivery. Three proprietary tools identify exactly what's blocking execution before any training begins.

R2R Assessment

Reluctance to Resilience — identifies the specific sales reluctance patterns blocking an agent's prospecting, closing, and follow-through.

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CDSI

Communication & Decision Style Inventory — maps how agents process information, make decisions, and communicate with clients under pressure.

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Five Growth Models

Identifies which of five behavioral patterns is driving — or limiting — how an agent or team grows, and what it takes to break through.

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What Marcus & Millichap agents and brokers ask first.

Does Dr. Stanton train Marcus & Millichap agents?

Yes. Dr. Jeffrey Scott Stanton works with Marcus & Millichap agents and offices across the commercial investment markets across the United States and Canada. Programs are built for experienced, community-focused agents — behavioral precision that connects directly to production outcomes in the Marcus & Millichap market environment.

What training formats are available for Marcus & Millichap offices?

Dr. Stanton delivers keynote sessions for Marcus & Millichap company and regional events, multi-session behavioral training programs for office teams, and one-on-one agent coaching. All formats available in-person and virtually.

How does behavioral training help established Marcus & Millichap agents grow?

Established Marcus & Millichap agents often hit a production ceiling driven by reliance on a fixed referral network and avoidance of new prospecting behaviors. The R2R assessment identifies the specific reluctance pattern operating and the Five Growth Models framework maps the behavioral path from maintenance to expansion.

Can Dr. Stanton speak at Marcus & Millichap regional events?

Yes. Dr. Stanton is available for Marcus & Millichap regional conferences, office sales meetings, and company events throughout the commercial investment markets across the United States and Canada and beyond.

Start with a diagnostic conversation.

Tell Dr. Stanton about your Marcus & Millichap office or team — the production challenge, the agent profile, the goals. He'll identify the right program for your situation.