30+ Years in Real Estate
100K+ Professionals Trained
1,500+ Sessions Per Year
Nationwide Reach
Glossary

Diagnosis Before Training

Diagnosis before training is the practice of finding out what is actually blocking performance before choosing a program to fix it. It prevents spending on training for a problem training cannot solve.

Diagnosis before training is the practice of finding out what is actually blocking performance before choosing a program to fix it. It prevents spending on training for a problem training cannot solve.

The usual order, and its cost

Most organizations see a performance problem, buy training and measure attendance. If the problem was avoidance, the training adds knowledge the agent already had. The numbers do not move and the next program is bought.

The better order

  1. Name the gap. Knowledge, skill, or execution? See knowledge problem vs execution problem.
  2. Identify the pattern. The R2R Assessment identifies the pattern behind avoidance.
  3. Choose the intervention. Training, coaching, structure or a smaller first step.
  4. Measure behavior. Conversations held, follow-ups made.

Where this applies

Brokerages deciding on training budgets, team leaders coaching underperformers and agents choosing a coach. See the agent assessment and the diagnosis nobody runs before buying more training.

Frequently asked questions

Does diagnosis replace training?

No. It tells you whether training is the right tool.

How long does it take?

A diagnostic conversation or assessment can be completed quickly, which is cheap compared with a program.

Who needs it most?

Offices that have bought several programs without a change in behavior.

Related reading: Execution gap · Sales reluctance

Dr. Jeffrey Scott Stanton, DCH is the former EVP of Learning & Development at Douglas Elliman Real Estate and the founder and Chief Learning Officer of R2R Diagnostic Group, where he helps real estate organizations and agents diagnose and fix the behavioral patterns behind inconsistent performance.

Name the pattern, then change it.

The R2R Assessment identifies which pattern is actually running and what to do about it. Take a look at the assessment, or book a conversation.