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New Real Estate Agent 90-Day Plan

The first 90 days set the habits an agent will carry for years. A good plan builds three behaviors first: live conversations, follow-up and asking for the business.

The first 90 days set the habits an agent will carry for years. A good plan builds three behaviors first: live conversations, follow-up and asking for the business.

Days 1 to 30: build the routine

Days 31 to 60: raise the standard

Days 61 to 90: make it automatic

Common early traps

Preparation in place of action, waiting for a first deal before prospecting and avoiding money conversations. See the Planner and the Price Softener.

For brokers

Check conversations, not activity summaries. See real estate agent onboarding and why real estate agents fail.

Frequently asked questions

How many conversations should a new agent have?

Set a number you can sustain, then raise it. The habit matters more than the starting number.

What if I have no leads?

Start with your sphere and keep the conversation habit.

Where can I learn more?

10 things every new agent should do in the first 90 days.

Related reading: New real estate agent training · R2R Assessment

Dr. Jeffrey Scott Stanton, DCH is the former EVP of Learning & Development at Douglas Elliman Real Estate and the founder and Chief Learning Officer of R2R Diagnostic Group, where he helps real estate organizations and agents diagnose and fix the behavioral patterns behind inconsistent performance.

Name the pattern, then change it.

The R2R Assessment identifies which pattern is actually running and what to do about it. Take a look at the assessment, or book a conversation.